NEWS ARTICLES >
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PRESS RELEASE
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Exhibitors e-STAND OUT with i3D e-Stand Viewer
Next Generation Interactive 3D Visualisation from RealSENSE
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10/12/02
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RealSENSE has released a demo of its i3D e-Stand Viewer - next generation interactive event visualisation software for exhibitions
and conferences.
This exciting solution sets a new benchmark in event delivery providing many new cost saving and
revenue generating opportunities for venue providers, organisers, exhibitors and visitors.
The viewer enables designers, exhibitors, and visitors to interact with 3D model stands whilst performing
design evaluations, changes
and impact analysis or simply visiting the stand. This is all done in unrivalled interactive photo-realism delivering powerful visual feedback to
those involved in designing, planning and promoting events.
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As recognised innovators and integrators of exhibition software including collaborative involvement with Expocentric's on-line exhibition
and conference products and interactive marketing CD-Roms for the entertainment industry, the RealSENSE development team has been working on a new interactive Virtual Reality system using their new next generation real-time 3D engine.
You can try out the i3D e-Stand Viewer BETA version
by downloading and installing the FREE Demo from the downloads section of the RealSENSE Website Demozone.
REAL-TIME INTERACTIVE VIEWING is a powerful feature that provides users with the ability to
examine, explore and select any aspect of the exhibition stand in more detail or via a link from the stand to further
detailed information.
All this is done instantly on-screen without users having to change settings and re-render models.
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Compatibility with INDUSTRY STANDARD CAD formats (used by most designers and planners) helps maximise
existing design material. Formats supported by the viewing software include data produced from tools such as AutoCAD, 3DSMax, Lightwave 3D and more.
The viewer enables the interactive visualisation of these CAD models using RealSENSE's innovative real-time 3D rendering engine, delivering incredible unrivalled performance and photo-realism compared to
alternative technologies in the market.
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| SPATIAL AWARENESS is gained by immersing the user realistically within the 3D
event environment. Everyday objects such as people, plants are integrated within the scene providing accurate visual references for size and scale. This improved understanding of space and design subtleties leads to the minimisation of errors and hence
cost reduction of evaluation and development. |
 
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Russell Bielby, Managing Director of RealSENSE said, "the team is making major advances towards a complete interactive
e-event visualisation solution for venue providers, organisers, exhibitors and visitors. This innovative visualisation software is incredibly dynamic and can play an important
role in helping clients make important design
and spatial planning decisions, evaluate marketing ideas, train event staff and promote their business through a new dynamic and
interactive medium."
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Traditional techniques for communicating designs and plans can often be difficult to understand and can lead to costly
mistakes.
RealSENSE's new approach is the result of years of investment with influences from industry leading exhibition and
conference organisations and the computer games industry.
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| "The RealSENSE 3D rendering engine delivers millions of polygons per second at full screen in photo-realistic detail," says Chris Walsh, co-founder and Technical Director of RealSENSE. Walsh continues, "This enables users to freely navigate, examine, explore and interact with scenes at a frame rate in excess of 40 frames per second on standard multimedia desktop PC's and laptops." |
 
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The i3D e-Stand Viewer operates as a stand-alone viewer. Simple key presses, mouse movements and clicks provide users with complete freedom of movement within the virtual environment, providing genuine real time 'free-view' as well as 'walk-through' and 'fly-by' views of the environment during visualisation. Further features are available from simple keyboard interactions.
The ability to freely explore and the flexibility to make changes dynamically in photo-realistic quality ensures a powerful design and visualisation solution.
It is these features coupled with additional visual benefits such as real-time reflections, lighting and shadows that make RealSENSE's innovative 3D solution one of the most visually appealing and cost effective visualisation solutions to hit the market for some time.
"We have invested time ensuring that the i3D e-Stand Viewer provides a powerful and professional foundation for
delivering quality bespoke event solutions in a cost effective and timely manner," says Russell Bielby, "this software
has the scope to help reduce design costs significantly and increase marketing and revenue opportunities." Bielby concludes "Real-time 3D and Virtual Reality has been around for years, but it's only now that computers are powerful enough to offer the level of realism required by
the events industry."
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i3D e-Stand Viewer is currently available as part of a bespoke solution from RealSENSE and will also be available soon through approved partners. The i3D
Stand Viewer is the first of a new suite of innovative design and visualisation software from RealSENSE.
A Demo of the i3D e-Stand Viewer is available for download at www.real-sense.com
Notes for Editors
RealSENSE are specialists in next generation interactive software producing cost effective solutions for design & visualisation, sales & promotion, training & simulation and entertainment & lifestyle.
RealSENSE were lead integration specialists for Expocentric in the evolution of their exhibition and conference
solutions in collaboration with Blaxxun, Cisco, Oracle, Superscape and WorldPay. RealSENSE were the World's First Virtual Stand
Contractors producing custom stand solutions for numerous on-line events including Brintex, BT, Gitex, Oracle and The Training Solutions
Show.
During the past five years, RealSENSE staff have been involved in the successful delivery of real-time 3D visualisation solutions for organisations including 3MUK, BT,
Iveco, The Miller Partnership, Rolls Royce, Thorntons and NASA.
Based in Derby since 2000, RealSENSE staff also have a wealth of experience in producing successful interactive CD-Rom and On-line products for the desktop PC platform. Having worked on numerous successful lifestyle CD-Rom titles including Interior Designer, Garden Designer and D.I.Y. Home Improvements, the RealSENSE team has more recently worked on Hornby's Virtual Railway and LEGO Creator's Harry Potter. The team is also responsible for the World's first Virtual On-line Multi-User Exhibition System developed in collaboration with Blaxxun, Cisco, Expocentric, Oracle and Superscape.
Large screenshots taken from the i3D e-Stand Viewer Demo are included.
For more information, please contact:
EUROPE:
Russell Bielby
RealSENSE Solutions Ltd.
Derwent Business Centre, Clarke Street, Derby, DE1 2BU, UK
Tel: +44 (0)1332 208500 Fax: +44 (0)1332 207670
Email: Internet: www.real-sense.com
UNITED STATES:
Mike Dixon
Email: Internet: www.real-sense.com
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